Brett Lindstrom

In this third episode of season 5, I talk with Brett Lindstrom, founder and head of creative at Fish and Chips, a Web3 and crypto-focused creative agency and 2011 graduate of Ringling College of Art and Design. Brett’s career spans an unusually wide spectrum: former head of design at CBS Sports Fantasy Sports, former creative director at Citibank, creator of the Rolling Loud brand, Billboard-charting songwriter, crypto advocate, and podcast host. 

We trace Brett’s path from growing up in Key West to discovering design as a way to make sense of—and influence—the world. He reflects on his time at Ringling, the role of painting and graffiti in shaping his creative voice, and the importance of student-led projects, late-night conversations, and grassroots experimentation outside the classroom.

Much of the conversation focuses on Brett’s belief that design sits at the center of culture, technology, and business. He walks through major career milestones, including branding and strategy work for CBS Sports HQ during the 2019 Super Bowl, the origins and explosive growth of Rolling Loud, and how moments of instability and risk helped sharpen his perspective as both a designer and entrepreneur.

We also dig into Brett’s work in Web3 and crypto, including NFT-based projects like Zombie Cupcakes, where game design, mental health, and digital economies intersect. He shares candid thoughts on AI, the future of design, why understanding business is no longer optional, and what it takes to build brands, systems, and communities in emerging tech spaces.

Take a break, play a video game, and then come back ready to listen to us rap about design.

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