Casey Ligon

In this second episode of season 5, I talk with Casey Ligon, an associate creative director at VML, where she concepts, builds, and animates content for major brands including Wendy’s, Nintendo, Disney, and Netflix. Casey is also a lettering artist, food stylist, chalk muralist, photographer, and prolific maker of tactile images.

We trace Casey’s creative origin story, from growing up with craft-heavy Klutz books to initially pursuing dentistry before realizing that drawing, making, and experimenting felt far more natural than chemistry labs. She talks candidly about transferring into art school, navigating Ringling’s advertising program, and learning how presentation, storytelling, and confidence became essential tools in her professional life.

Much of the conversation centers on Casey’s unconventional career path and how self-initiated work—especially daily Instagram posts—became a living portfolio. She shares the story of landing an agency role by printing her Instagram feed, asking a company to invent a job for her, and then building a career around the kind of tactile, lettering-driven work she wanted to be known for.

We dig into the realities of large-scale production, from food styling and stop-motion animation to whiteboard murals, chalk art, and in-camera brand work. Casey walks through projects for Wendy’s, Disney, Publix, and Netflix, explaining how patience, craft, and hands-on experimentation play a central role in her process.

Time to fix yourself a charcuterie board and have a listen.

Audio

Video

Portfolio